At Matchbox Birds, our mission goes beyond crafting quality t-shirts.

In the last 50 years, North America has lost 3 billion birds, and two-thirds of its bird species are at risk of extinction. But we still have hope — studies show that the more people know about a species, the more likely they are to protect it.

Through comics, animations, and t-shirt designs, we aim to spark deeper connections between people and birds. By raising awareness, we hope to inspire more people to take action against the root causes of biodiversity loss, including human-caused climate change and habitat degradation.

Plus, a portion of every sale supports organizations dedicated to bird conservation.